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POSTED 4/1/2009
 Expedite Celebrates 13 Year Anniversary
POSTED 2/25/09
On behalf of Expedite International, I am delighted to communicate to everyone within the hunting community, some new and very exciting changes coming this year, for Expedite International.
This year marks the 10 year anniversary for Expedite in the hunting business. It seems like just yesterday we were at the 1996 SHOT show with one SKU, and no customers. This year our catalogue will be at 16 pages with over 50 products. Thanks to our dedicated staff of very creative individuals our brands, such as Lucky Duck and Air Lucky, can be found in stores worldwide and our presence in the global hunting market continues to grow every year.
Creating new and innovative products for the hunter is not all that Expedite International does. As we celebrate this 10 year milestone we are already working to position Expedite for the next 10 years. In 2006 we will announce the formation of a new business unit devoted entirely to hunting. This business unit will need a new name and new brand that represents our focus in the hunting industry. To that end I am excited to announce our newest brand for the hunting business. Going forward we will position all products for hunting under the umbrella of “Edge by Expedite” We believe Edge translates what we do, creating cutting edge products for the hunter into a clear message for the consumer. To support our new name our Edge logo is a strong visual representation of our focus on outdoor products.
As we continue to expand our product line for waterfowl hunting and we launch the new Edge brand we are also developing products that will expand our efforts into other hunting markets. In 2006 you will see us in new markets with multiple new products. Many of these new cutting edge products can be found in this catalog and more will be unveiled in the coming months and the years ahead.
The final piece to this picture is a new tagline that I think sums up our past and our future. “Beyond Ordinary” You will see this tagline in all of our written and visual materials and we will strive to live up to the promise in all of our products.
I would like to take this opportunity to thank all of you for your support to Expedite over the last 10 years. We know we can count on your continued support in the future for our new “Edge” business unit in the next year.
“Beyond Ordinary” is what we have been for 10 years and we plan to keep it that way.
James Pidgeon
C.E.O.
Edge by Expedite
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